Utah Web Consulting · Salt Lake City

Your Website Should Be Your Best Salesperson. Is It?

Most Utah businesses have websites that underperform — not because of bad luck, but because the wrong decisions were made by people with the wrong incentives. We're the independent voice that tells you what's actually happening and exactly what to do about it.

Or call us: 801.441.2877

What's Actually Holding Your Website Back

After 100+ web projects and hundreds of audits, we see the same issues over and over. Each one is costing you traffic, conversions, or both.

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Locked Out of Your Own Website

Your developer holds the hosting credentials, the CMS admin, and the codebase. You've built a business on a foundation someone else controls. We break this open and hand you back your keys.

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Slow Site Killing Your Rankings

Google uses page speed as a ranking signal. A slow site means lower rankings, higher bounce rates, and lower conversions — all at once. This is almost always fixable without a full rebuild.

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Analytics That Don't Tell the Truth

If your web team controls your analytics, they control the narrative. We set up measurement infrastructure you own, with attribution you can trust.

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Constant Rebuilds That Reset Your SEO

Every major rebuild resets your authority. URL changes, platform switches, IP migrations — each one is an SEO risk. Most of them weren't necessary. We help you stop the cycle.

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Overpriced Hosting You're Paying For Indirectly

Your web developer is the middleman between you and a commodity hosting provider — and taking a margin. You're almost certainly paying too much for something you could own directly.

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Marketing Channels Working Against Each Other

SEO and PPC not integrated. Social driving to a slow landing page. Email pointing to a broken funnel. Your channels should work together. We make that happen.

The first conversation is free. Tell us what's frustrating you about your website and your vendors — and we'll tell you honestly what we think is going on, and whether it's something we can help with.

Have That Conversation →

The Full Spectrum of Web Consulting Done Honestly

From quick audits to full ongoing engagement — we scale to what your situation actually needs.

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Website Audit

Comprehensive review of performance, SEO, analytics, conversion funnel, code quality, security, hosting, and vendor relationships. A complete picture with a prioritized action plan.

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Web Project Management

We manage your web developer or agency — handling all technical communication, scope oversight, QA, and delivery accountability. You deal with outcomes, not project management.

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Fractional CTO / Technical Director

Ongoing technical leadership without the full-time cost. We attend meetings, evaluate proposals, guide strategy, and serve as your technical point of contact for all web vendors.

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SEO & PPC Strategy Review

Are your organic and paid channels actually working — or does your reporting just say they are? We provide independent analysis of both channels with honest performance assessment.

Performance Optimization

Speed, Core Web Vitals, mobile experience, and technical SEO — we diagnose what's slow and fix it in priority order based on real revenue impact.

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Digital Roadmapping

A prioritized plan for your web presence — with specific goals, measurable milestones, and a clear picture of what success looks like. Written in language everyone understands.

15 Years of Utah Web Experience. Zero Agendas.

Our team has built, shipped, and sold at the highest levels in Utah's web and ecommerce space. We know every tactic vendors use to make themselves indispensable — and we help you see through all of it.

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External = Honest

We have no team to staff, no hosting to upsell, no platform partnership fees. Our only incentive is to give you accurate advice. That's only possible from outside your vendor ecosystem.

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Data-Driven Everything

Every recommendation comes from your data. Not industry benchmarks, not gut feelings, not whatever our last client needed. Your data, your situation, your roadmap.

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Independence Is the Goal

When we're done, you should understand your web presence better, own all your assets outright, and need us less — not more. We build capability, not dependency.

Who We Partner With

Organizations serious about results — not just activity. We work with teams that are ready to make decisions based on data and willing to hold vendors accountable.

Companies navigating vendor transitions that have outgrown their current web partner and need an independent voice to evaluate what comes next.

Teams post-acquisition inheriting web infrastructure they need assessed quickly and honestly.

Marketing and ops leaders who suspect their developer or agency isn't performing but lack the technical depth to verify it themselves.

No Long-Term Lock-InWe don't do long-term contracts that keep you paying regardless of results. Engagements are structured around specific deliverables and measurable outcomes — you stay because we're delivering value, not because you're contractually obligated.
7-Fig
NuEthic Agency Exit
Avg Conversion Lift
100+
Ecommerce Projects
TR35
Nominated Innovator

A Process That Gets to Honest Fast

No bloated retainers. No endless discovery phases. A focused four-step process that delivers real value from the first conversation.

1

Free Consultation

We talk about what's frustrating you and what you've already tried. You'll leave with clarity regardless of whether we engage.

2

Deep Dive Audit

We examine your vendors, code, analytics, ad accounts, and processes — and document what we find in plain language.

3

Crystal Clear Roadmap

Prioritized action plan. Specific goals. Measurable outcomes. Written so your whole team understands it — not just the technical people.

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Implement & Measure

We manage execution, track results against the metrics we set together, and report the truth — no vanity numbers.

A Team That Has Delivered at the Highest Levels

Our team members have successfully rolled out solutions and projects for some of the most demanding organizations in Utah and beyond — and many more.

FranklinCovey
NuSkin
Camp Chef
StealthGear USA
Orson H. Gygi Co.
Recreation Outlet
The Ready Store
Dealer Track
Basic Research
+ Many Others

Who We Are

Synapse Storm is an elite group of highly talented people with skills spanning business consulting through to technical implementation, management, and follow-up of everything web and ecommerce. Think of us as a team that provides you with a Chief Technical Officer — without the executive price tag.

We don't staff projects with juniors. Every engagement gets senior-level thinking from people who have built, shipped, and scaled at the highest levels.

⚡ High Demand · Limited Availability

Demand for our services is high and we do maintain waiting lists for some market segments. We're selective about the partnerships we take on — because the only engagements worth doing are ones where we can deliver measurable results.

Feel free to reach out and let's see if we're a good match. A great fit on both sides is the only way this works.

Check Availability →
★★★★★
"I could not give a stronger recommendation. Extremely competent while taking initiative on their own to make good things happen. They take full ownership of all tasks in a punctual, competent, and absolutely reliable manner."
Stephen R. Covey — Vice Chairman, FranklinCovey
★★★★★
"After an exhaustive vetting process, NuEthic emerged far above any others. They met and exceeded our expectations at every point. The single most reliable and client-friendly development firm I have ever worked with."
Ron Givens — Special Projects Manager, StealthGear USA
★★★★★
"Jared wanted to explore all options before arriving at no — and even then gave a reason everyone on my team could understand. An expert who never comes from a place of superiority. I would not hesitate to work with him."
Utah Business Client — Synapse Storm

We Meet You Where You Are

Our team has worked across nearly every stage of business — from a napkin concept to a nine-figure acquisition. The problems change at every stage, but the need for honest, experienced technical guidance never does.

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Business Concepting & Early Stage

Turning an idea into a viable technical roadmap before a dollar is spent. We help founders separate what needs to be built from what sounds exciting — and give you real cost estimates before you commit.

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Startups

Speed matters, but shortcuts in your technical foundation cost double later. We help startups move fast and build right — establishing code ownership, clean data architecture, and vendor independence from day one.

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Small Businesses

Small doesn't mean you deserve worse service or less accountability from your vendors. We level the playing field — giving small business owners the same technical oversight and vendor scrutiny that enterprise companies take for granted.

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Kickstarter & Crowdfunded Ventures

You've validated demand and raised capital — now you need to build without blowing your budget on the wrong technical decisions. We help crowdfunded founders make smart, scalable choices before momentum stalls.

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Shark Tank & Investor-Backed Companies

You've got investment and a spotlight — which means your technical infrastructure needs to match your pitch. We help funded companies build credibly, audit existing systems for investor due diligence, and scale without embarrassing surprises.

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Growing Companies

You've outgrown your original tech decisions and the cracks are showing. We audit what you have, identify what's holding back growth, and build a prioritized roadmap to scale without breaking everything that's already working.

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Large Enterprise & Divisions

Large organizations often have the biggest vendor accountability gaps — contracts are big enough that vendors get comfortable. We provide the independent technical oversight that internal teams are too close to the politics to deliver.

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Buyouts & Acquisitions

You've acquired a business and inherited its tech debt, mystery vendors, and undocumented systems. We rapidly assess what you own, what's worth keeping, and what needs to change — before it becomes your liability.

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Partnerships & Joint Ventures

When two companies combine forces, their technology needs to work together. We assess technical compatibility, identify integration risks, and help structure agreements that protect both sides' digital assets from day one.

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Vendor & Partner Reviews

Is your agency, developer, or technology partner actually delivering value? We provide independent cross-partner technical reviews — the honest assessments that internal teams are too close to the relationship to give you.

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Companies in Transition

Leadership change, rapid growth, market shift, or platform migration — transitional moments expose technical vulnerabilities fast. We help you navigate without losing SEO authority, data continuity, or vendor control.

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Recovery & Rescue

The project went sideways. The vendor disappeared. The launch destroyed your rankings. We've seen it all — honest triage, root cause analysis, and a recovery plan that fixes the actual problem, not just the symptoms.

Regardless of where you are, the engagement looks the same: we start with an honest conversation, diagnose before we prescribe, and measure every outcome against the goals we set together at the start. If we're not the right fit, we'll tell you that too.

Let's See If We're a Match →

Ready to Get an Honest Picture of What's Happening?

The first conversation is free. We'll tell you what we think — no sales pitch, no fluff. Just 15 years of experience and no agenda other than giving you accurate information.